New Studio is a strategic industrial design consulting firm that collaborates with best-in-class furniture brands to design and develop high performance assets in the form of proprietary, original content...and we love what we do!


  • New Studio is a boutique industrial design consulting firm founded by David Allan Pesso in 1989.
  • We provide strategic product design, development and licensing to best-in-class contract furniture brands.
  • Manufacturing partners include AIS, Darran, Geiger International, Herman Miller, Jasper Group Brands, KI, Kimball Office, Nemschoff, Steelcase and Tuohy.
  • Pesso graduated with honors from Rochester Institute of Technology in 1987 with a BFA / ID.
  • Pesso holds licenses for 350+ original designs and has been awarded 22 US Patents.
  • Industry awards include IIDA, Best of NeoCon and the Chicago Athenaeum: Museum of Architecture and Design’s Good Design Award.
  • New Studio operated as a multi-person, multi-dog consulting firm originally conceived in Connecticut and currently based out of Denver Colorado.